Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Who cares about national petty stories. Tell us LOCAL NEWS. LOUISIANA news. If it is national put everything national on that tab and everything local and Louisiana in the other tab. How hard is it?? Also why does anyone need to be concerned about half of the stories yall put up. At this point I don’t think anyone up there is qualified except the old original 5. Also the advertisements yall show are horrible on the app/tv and sometimes overly sexual. Kids use this app for news and/or weather. Yall can control it.. do something. DEI at its best at this location yall, they obviously don’t pick and choose for skill or talent It’s not even KPLC anymore it’s grey news they bought yall out and it’s gone down hill.. Why is it everyday yall post atleast about multiple sex offenders each day. Stuff with children. Are yall obsessed with this topic? Me and my family can’t even enjoy a time without getting a notification of a child sex offender. That’s all yall post about. Are yall all sick in the head? There’s more to news than only mostly sex crimes it’s excessive. Then the overly sexual photos like.. really?
Can’t even read about the news without your speaker blowing up with some advertising oinformation that I’m not even interested in will not be using this app very much longer
Your crew constantly puts sport results under the news header. What’s the point in having setting for what you want to be notified for or not be notified for if everything is “news”? Huge spoiler for busy families that plan to watch a game or currently watching a game behind live tv and your team is sending out results as soon as the game ends and your still in the 5th inning/3rd quarter. Previous GM fixed it but current GM won’t. Never even replied to my calls or emails. Unfortunately, have no choice but to delete the app and miss out on all traffic and real breaking news because the KPLC team doesn’t follow the notification settings and chooses to be first with all news rather than have morals!
Download the power of the KPLC 7 News Now application right to your iPhone! 7 News delivers local news coverage of Lake Charles and the rest of south...