Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Xero Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Struggle to give this application three stars. If the mobile app was better, sure I would. If the customer support was better, we’d probably be talking five stars. I’m giving an overall rating of two stars because after being a customer for seven years, never having a problem with my bank feed, it’s stopped working in June. It’s October and their team still says “we’re working on it“ – ?? That’s all you’ve got for me? When you can have an automated bank feed and set up bank rules that essentially do reconciliation for you, that’s extremely valuable. But when it’s not working… Forget about it. Good luck – make sure you do a lot of research and trial all of your bank connections very carefully and make sure everything‘s working well before you proceed with this subscription.
I’m a CPA with 20 years experience and specialize in financial systems applications. Xero is fantastic and this App does what it is supposed to do and it does it very well. With my clients and myself, I use this App to enter receipts, reconcile Bank and credit card accounts automatically fed from the bank, and issue invoices to clients. I also use it to upload files to my Xero file storage. I don’t use this App for financial reports, adjustments, or other things it does not allow (of course) but I do everything else in Xero cloud/browser. Xero is very intentional in its design. Learn it and you’ll love it.
Please create another way besides your videos in order to help your customers. There are errors in every program so having an option for customer service makes for long time clients. I have been looking elsewhere and I don’t want to. I wanted to believe in your company because you presented yourself as unique and I liked that. But if there isn’t true customers service then you are unique.
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| Name | Price | Type |
|---|---|---|
| Early (Monthly) | $25.00 | Monthly |
| Xero Subscription (Standard) (Monthly) | $39.99 | Monthly |
| Xero Subscription (Standard) (Monthly) | $39.99 | Monthly |
| Xero Subscription (Standard) (Monthly) | $43.99 | Monthly |
| Xero Subscription (Standard) (Monthly) | $43.99 | Monthly |
| Xero Subscription (Standard) (Monthly) | $47.99 | Monthly |
| Xero Subscription (Standard) (Monthly) | $47.99 | Monthly |
| Standard (Monthly) | $50.00 | Monthly |
| Growing (Monthly) | $55.00 | Monthly |
| Established (Monthly) | $90.00 | Monthly |