Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UBS AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is extremely convenient to manage by banking services and pay bills. Much better than using the old card reader. My only complaint is that I cannot manage my personal and business accounts with the same app. I still must use the card reader for my business account.
Every second time I use the app all favorites and functions stop working (try later). iPad browser: despite of update a minute ago UBS blocks access because of outdated browser. I will change banks now after 20 years!
The app requires a complicated login system, using either a separate app or access card. Face ID support is very limited, only allowing me to view a subset of my information before requiring me to use full login. To add to that, the login is buggy, frequently hanging on a loading screen and then locking me out of my account for two hours if I try again. Within the app, I was unable to set up eBills, whenever I clicked on a provider nothing happened. If I tried to go back to the eBill page it would instead navigate back to the last page I visited (either Pay or the home screen).
This is the UBS Mobile Banking App for all our UBS clients (excl. the United States and Australia) who can benefit from these digital services. Pleas...