Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UBS AG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The application often glitches and logs you out when it updates. If this happens on your only UBS Access enabled device then you have no way of signing in. This new login process requires that they send you a new pin via paper mail. If you try to contact costumer support to ask for help (because you need to make a payment on short notice) they will tell you there is nothing they can do to help you. As with most customer service in Switzerland they will charge you calling the help desk.
With that being said, it doesn’t allow registration with just a China phone number which is pitiful.
A few versions ago, the function to confirm new payees (without using the authentication chip card and reader was added. No more need to bring them along.
With the UBS Access App you can log in to E-Eanking and the Mobile Banking App easily and securely. The UBS Access App also allows you to confirm new...