Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Voxofon LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This story takes place in November 2015. I was bored, so I decided to look at communication apps to use with friends and family. While I was exploring, I found an app called Voxofon. According to the discription, it lets you make free calls between app users and make paid calls at very competitive rates. Upon reading this, I decided to download the app and try it out. Once I downloaded the app and asked one of my contacts to install this app, I decided to make my first call. The quality of the call was perfect and I never experienced an issue. At the time, my house didn’t have a strong internet connection, so it starting cutting off. Other than that, the app was very useful. A month ago, I noticed something that I didn’t expect. When I tapped on the contact to make a free call, the call didn’t go through and disconnected. The only call I could make was a paid call, and that worked fine. So, I tried uninstalling and reinstalling the app and my phone, and no success. It made me angry, so I contacted the support team. I explained in the email that I had a strong connection while making the call and it wouldn’t go throught. After communicating withe representative, they said tghey will investigate and econtact me as soon as they have more info. A month has passed and they never contacted me whatsoever. So basically I cannot use this app. The End
This app is better than an international plan with my carrier! I’ve never had a problem dialing (and I’ve called over 15-20 countries by now), topping up my credits has been very straightforward, and when I was overcharged and lost some credits tech support was very helpful. Highly recommend. FYI: if you weren’t already aware this is a VOIP caller. So it will use the data on your phone, no data = no calls. Nature of the beast.
I purchases 150 credits, which according to this application, should have cost $1.99. Instead, Voxofon immediately charged my credit card over $34. There was no explanation of additional fees when I made the purchase. I have asked my credit card company to dispute this charge and will personally contact the customer service to file a complaint but I am leaving this review for others who will have to experience rhe same inconvenience. If you are considering making a purchase on this application, I urge you to reconsider or at the very least check your credit/debit card statement to make sure Voxofon charged you the correct amount.
Try our top-rated international calling app for free! Get lowest, cheapest rates for high-quality calls to any phone in the world. Use Voxofon to tal...
| Name | Price | Type |
|---|---|---|
| 75 Call Credits | $0.99 | One-time |
| 150 Call Credits | $1.99 | One-time |
| 375 Call Credits | $4.99 | One-time |
| 600 Call Credits | $7.99 | One-time |
| 1,125 Call Credits | $14.99 | One-time |