Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗HappyCow · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
The store evidence
US store price
$4.99
US rating
4.9 / 5
US rating count
32,660
Current version
7.8.0
2026-10-18 · Developer notes
We've been busy nurturing the HappyCow app, weeding out bugs, and planting new improvements to bring you an even smoother and more inspiring experience. Let´s grow the Moovement together!
Store metadata collected 2026-10-31 UTC · US storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s easy to be mislead by ads or SEO’s that some restaurants have and then when you check them they barely have more than one vegan option in their menus (when they have any). Also, to be honest, most of us vegans prefer to be patrons of restaurants 100% vegan, and thats what makes HAPPY COW app vegan’s best friend. It’s worth it the small fee that actually supports the app development and is more than worth it to have it available for any time you decide to explore new cities and new vegan food places worldwide. Yes, the collective contribution to add as much information about vegan places is real. The beauty of the app is also that it takes in consideration the differences between restaurants with vegan or vegetarian offers, restaurants that are vegan and vegetarian friendly and the ones that are 100% vegan that very often accommodate people that are also gluten-free, soy free, etc. I’m happy that I’ve been using it for a year now and I’ll keep using it because it rocks !!!
I was first told about this app by someone who works in tourism in a city where it is often difficult to locate vegan and vegetarian options and said that her vegan and vegetarian guests use it to great success. Since then I’ve used it so much when traveling and also sometimes to find places in my own city that I hadn’t previously known about. I’m perplexed that the second most helpful review on here is a 5-year-old review telling people to just use Google Maps as I am traveling presently and today thanks to this app I visited a takeaway/takeout veg place that isn’t even listed on Google Maps. The only thing that personally frustrates me about the app is what many other reviewers have mentioned, that it would be great if it were clearer in the app that only veg places can get five stars and only non-veg places can get one star, as I personally only found that out by reading reviews within the app where people said they would give X stars if they were allowed by the app. However it is a great app regardless.
In response to Happy Cow’s response: You suggest “lowering your standards” and adding establishments that only offer “a few” vegan friendly options - excuse me but I thought the purpose of this app was to guide us vegans to restaurants that have vegan friendly options, even if it’s only “a few.” Maybe I misunderstood the premise of this app? I don’t think so. And I tried adding the place we ate at in Ely, NV and the website made me feel like it wasn’t appropriate to add it so I didn’t. Stupid questions like “are you SURE they have more than a few vegan options?” No, I’m not sure but I’d still like other vegans to know they can get a pizza there if they’d like. Google can do that, too. Google all the way. (Original review:)This used to be a great and helpful app for finding vegan food nearby - when I was in Seattle. Now, not so much. A month ago I went on the road and was fully expecting this app to help guide me to vegan friendly establishments. That has not been the case. For example, I’m sitting in Ely, Nevada right now and when I search in Happy Cow one restaurant pops up and it’s closed. However, when I search in google I found a pizza joint, a Mexican restaurant and a couple other places that offer vegan friendly options. I was borderline angry when I discovered that because I paid for this stupid app. I’m on the road 100% of the time and I’d suggest just using google and not waste your money on this app.
Discover the Best Vegan and Vegetarian Restaurants Anywhere! For over 25 years, HappyCow has been the number 1 guide for finding delicious plant-base...