Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Freshdaily · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Look, I don’t know what these writers have against local, small, businesses but scaring people away from promoting themselves was scummy.
Excelent. I really love it.
Love the news items and updates about what’s going on in our city. But please - please stop with the expensive condo and house sale listings. They are demoralizing for those of us (most of us) who can’t afford them. I actually find it offensive given Toronto’s worsening housing crisis that is driving all of the young, diverse and creative people further and further outside the city. I assume these same groups make up the bulk of your audience. In which case you’re simply taunting them with a near-daily reminder of what they can’t have. And you end up exacerbating a problem that will soon wipe out your main demographic.
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