Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FiscalNote, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Other than the front page, you click on anything it doesn’t come up you click under factbase nothing comes up,
• Can’t copy story excerpts from within the app • Attempts to send stories via SMS or email causes freeze-up • Attempts to communicate with developer met with unresponsiveness • Images with stories improperly oversized • App is now completely dead, i.e., does not update w new stories.
Roll Call is a great way to track news about the U.S. Congress and other branches of federal government. But the app looks and feels like the result of a high school coding assignment. Headlines and captions are routinely truncated, with no way to get the missing text. The top story is promoted with an annoying popup that frequently contains a picture and NO text. (I have yet to see it display a complete headline.) Photos and graphics are dumped into articles without scaling, so you only see about 10% of the whole thing. This might be amusing if the app had been designed as a guessing game. But in a news app — where the unscaled images mean lots of scrolling to get to the rest of the article — it's the opposite of amusing. Stick to the website.
Breaking news and analysis from Roll Call, the source for objective and nonpartisan coverage of the people, politics and personalities of Capitol Hill...