Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Visually I prefer this app to other local news apps, and it used to function really good. Occasionally, the app crashes for no reason. A more recent glitch, the badge on the app shows a new notification, so I open the application. Every time I open the app (and I mean EVERY time), the (notification) bell icon is missing front the top bar. The only way to navigate to the list of notifications is via the bell. So I navigate to the settings, and choose “Enable Notification Inbox”, and then go to bell icon and read notifications. The next time I receive a badge notification... you guessed it... repeat. So VERY annoying!
Usually pretty good, but every once in a while, it will close out whenever you click on anything which is very irritating (putting it nicely)!! And also it gives update breaking news notifications, but doesn’t show up on the app till hours later.
I have had this app for several years. Unfortunately they have added misleading advertisements that look very similar to their stories recently. I do not recommend this to anyone that is looking for factual news anymore because the ads can be misleading. It is sad that so many of our “news” sources are more interested in $$$ than actually informing us about what’s going on. I understand that profits are important, but these ads really look like their real stories and are extremely misleading.
The local news experience you’ve come to expect from WNDU has been updated! The latest Breaking News, Severe Weather, local news, sports and StormTeam...