Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gray Television Group, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Dear future person who would like to own this app, I would recommend it because you get live weather forecasting from all around you and it is just very good so if you are thinking about getting a Weather app, I would recommend downloading this one. Thank you for listening. Also, I’m British.
Did not like this app! Although there were options for customizing alerts, it just doesn’t seem to make a difference. Then when you try to view an alert you have to view a video ad. I understand that’s how we get this app for free, it’s understandable to have some ads. However if I’m coming into the app from a notification sent by the app then giving the info that warranted the app should take priority over some video ad. Furthermore you can’t get to the home screen and access the menu without first watching these ads. Newsflash news people - weather apps are downloaded so that people have instant access to critical information, if your going to play games and force people to watch ads when they need to be getting critical info, they will go elsewhere.
I’ve given this app plenty of chances but I’m done. The ads are way to intrusive and overwhelming. There are much better “free” weather apps that while still have ads, don’t shove them in your face and hinder the overall experience. In addition many of these other apps offer the option to pay a one time fee to remove the ads. Furthermore, the app is never updated and formatted for newer devices. The iPhone X has been out for almost a year and this app is still not formatted for the display. Considering that the app still hasn’t been formatted for the the iPhone 6 Plus, which is a 3 year old device (and no, stretching the app just just go fit the screen does not count as formatting it), I don’t have much hope that it will be updated for newer devices anytime soon. KCBD, if any of your app developers look at this, major changes need to be made. If you’re motto really is “Coverage you can count on”, then you should probably make services such as your mobile news and weather applications fit within that motto.
The KCBD Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution a...