Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗zapfware · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I sailed across the Pacific using this app in conjunction with an NMEA-WiFi hub to view boat and wind data. Very practical and fully customizable. I especially enjoy the data smoothing function. Highly recommend.
I love the idea of this app and it works pretty well! However, I did not find the UI intuitive (I’ve been an app developer for over 10 years). My biggest wish is AWA and TWA relative to my course - like my Raymarine instruments display. Perhaps this exists but I was unable to find it after 20 minutes of set up. The double tap to edit/add a gauge is difficult to discover. The green + and the multi blue plus are not obvious as to what they do. Overall, I’d suggest that the developer hand the app to a brand new user and watch them try to use it, noting the UX pain points and feature discoverability. A nice technical app and good integrations, but could use some polish to be great. I’m unaware of a better option on the App Store.
I am using the NMEAremote app with my Quark Elec A026+ AIS Multiplexer and gives me all the NMEA0183 and NMEA2000 data I need on my WiFi only iPad. I get AIS data, GPS position, SOG, COG, Depth, Sea Water Temperature,etc. I will soon add Wind data from the NMEA2000 wind sensor and battery, charging and tank level level data from Victron Energy Cerbo GX. A great app with tons of customisations. You can easily add pages and choose the layout and then add the data elements you need. Works also great in a split window with Navionics boating app. Highly recommend!!!
Entertainment and navigation at sea have never been so much fun. Connect your iPhone, iPad or iPod Touch to your ship's network and navigation system...