Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Canadian Real Estate Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Glad to see homes in Algoma district Miss the north. Great service will definitely use this to purchase next summer.
The transition to a dark map is makes the app much less appealing to use and harder to pull information from the graphical interface (this is probably why no map app uses black or dark gray to represent land or water). Similarly Zillow and Redfin use conventional colors for a very good reason. This introduces unnecessary unfamiliarity to the app where standard conventions of white, green, blue work very well. Adding to this, the app crashes when settings are modified. For example setting a different date range crashes on my iPhone 10 with latest OS. It was never a fantastic app, but I’d always hoped that the next upgrade would bring it closer to industry standards like Redfin or Zillow, not into a clunky and inscrutable dark mush.
It would be helpful if HOA fees were included and if the filters actually worked. You cannot successfully search for detached homes without the search results including townhomes and condos. In addition, the map function does not pinpoint where manufactured or mobile homes are located when the address includes lot numbers.
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