Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BMWBLOG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s so painful, every time I use this app you have to sign in again and again and again to write any comments. Not worth the effort. I deleted it.
Search, title and settings cover top of page obscuring signal, time and charge status on iPhone.
First, the app doesn't feel like... An app! It is more like a web page or even worse. Second, I think twitter integration is needed. I just hate how the developers just ignore the new features in iOS5. Please make these basic improvements ASAP. I will update my review when the app is improved.
Welcome to the all-new BMWBLOG app — completely redesigned from the ground up to give BMW enthusiasts the fastest, cleanest, and most intuitive way to...