Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AirNav LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use the web page version to plan trips with minor detours to get best prices. That works great but I can’t duplicate that process on the APP. It also freezes frequently after I access the fuel price function. I try to back out and resubmit the request for a different airport but app freezes, I get around by stopping and restarting. I think they would benefit from an overhaul by a professional app developer.
(1) after updating ‘Airport Directory’, leaving the app and returning to Airnav it needs updating again. Every. Single. Time. (2) want to use the app to call an FBO? You have to confirm “Call xxx-xxx-xxxx?” twice. How about just once?
App used to be very good, but now I must delete the app and reinstall every time I use it. Three times already today itcrashed when looking at the fuel price page. A new version released today did not fix this problem for me.
GREAT NEWS: Our advertising-support has reached a point where we can afford to offer the app for free. This app is FREE for ALL AirBoss membership (...