Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cambridge English Online Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great app for learning and teaching the sounds of English. Has everything you need in one very streamlined package. Great value for money too. It would be a real bonus if a future upgrade included the ability to hear the word you've just created using the typewriter. The closest rival to this app is MacMillan's Sounds, which is also good, but more expensive and contains less features. This is the phonetics app to have.
I've tried loads of things to improve my pronunciation, but nothing has been more useful than this app! It's easy to use, complete, didactic and convenient!
I use this company's web-based version of Phonetics Focus on their site but as Apple doesn't like Flash, I can't use it on my iPhone ; ( This app is even better though. It's packed with fun ways to learn and I can now create my own phonetic scripts easily with the typewriter function. I've recommended it to my students and they love it too. Good work!
**Winner of The English-Speaking Union President’s Award 2011 + British Council ELTon Innovation Awards 2012 nominee** Help perfect your English pron...