Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Standard Chartered Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The UI of the app is terrible. Some features are laggy, and the overall design is not intuitive and user-friendly. The developer needs to improve the optimization of the app for online banking, as it currently falls short compared to other banking apps which run much smoother. Please do better to enhance the customer experience.
It was good 6,7,8 years ago, but now? Utter crap!
After the update I can’t login any more, the error message is “the device is registered by another user”. On my phone I have SC mobile app for Singapore and Malaysia. The Singapore app registered with Mobile Key, somehow it prevent Malaysia App from login. There’s no other user, only me. The app has various other problem too, like display balance before login doesn’t work reliably and from time to time I get kicked out of the app while doing some transactions. The quality of this app is unacceptable, the people who manage this app should be fired.
Quick and easy access to your bank accounts and manage your finances on the go! Designed with enhanced functions to help you stay on top of your fina...