Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gonzalo Juarez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I loved Miami Beach because the water was so clean and it was sunny with great palm trees.
Just opened the app for the first time and it’s asking me to double click my home button for Face ID to make a purchase and the screen on the background is saying “save 50% off subscriptions”? No thanks!
I paid $3.99 to get access to 1-Day Itinerary for Miami Beach. When I clicked on it, it’s nothing but a brief history of Miami Beach. I paid to get ideas of things to do, not to be given a history lesson that I could find on Wikipedia for free.
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