Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Miami-Dade County · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s surprising to see that the Miami Airport app features a background photo of an Air France aircraft, considering Air France only operates a few daily flights out of MIA. Meanwhile, American Airlines based in the North Terminal (Concourses D and E) operates over 340 daily flights and plays a major role in the airport’s operations. It would be great to see the airport app reflect that reality and give recognition to the airline that significantly contributes to the airport’s traffic and presence in Miami.
I like using this app because I use Miami international Airport many times and it is easy to look to see how long the TSA lines are especially if I have to use a wheelchair in the airport because I can’t walk long distances plus the airport is so big
Works good to keep track of your flight and distance to gate from wherever you are currently, also distance to nearby shops or whatever you are looking for. Just wish it included the boarding time for the flight and the option to remind you when you should start heading to the gate based on how far away you are and the boarding time.
Miami International Airport returns with a new and improved app, MIA Airport Official – Your Personal Travel Assistant. Get everything you need and mo...