Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gonzalo Juarez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The welcome page asks you to set up an account. The Sign in with Google button didn’t work, the “Skip” button didn’t work, the Sign in with Apple button did work but I don’t want to create an account before I know this app will work for me. Since it hasn’t been updated for a year and the most recent review is 4 years old (before mine, of course), I will have to pass on this. The developer’s website has no mention of travel apps, and the contact email doesn’t work.
After my second trip to Europe I can say that Vienna is a beautiful city. Maybe the most beautiful one. Specifically about this guide, it is useful. You get to see all the relevant info that you need for your trip and the fact of being able to use the map offline is great. I dont like to be switching my phone on and off for extra roaming costs, so that is a nice feature. Give it a shot, its free anyways.
What I like the most about this app is the amount of content that is provided. Vienna is a beautiful city!
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