Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brighton Collectibles, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have loved Brighton Collectibles for years and was fortunate to work as an assistant manager in one of the retail stores a few years ago. I now live in a small town and shopping in one of the stores isn't easy for me. While I really enjoy the backstory and videos of the designs, I was hopeful that this app would have clearer pictures and be more interactive, allowing close ups and more detailed views. The products are so well-crafted and designed but you can't see it with the app. I would also love to be able to save items to a "wish list " or a "favorites" list and of course shop online. Once I clicked to zoom in on an item, there is no way to zoom back out or go back. I had to exit the app and hope it would reset to the default view but it didn't. I had to uninstall the app. Please Brighton, refine your app to reflect the true quality of the company. Y'all are awesome!!
I had a hard time accepting the terms and conditions, too, but if you look closely just to the left of the Terms link, there is a circle that looks like it's part of the background. If you can't see it, just tap to the left of the Terms link a couple of time until you see a little red heart appear. Then you should be good to go.
This is a perfect way to see Brighton things. My wife, mother in law and daughters all LOVE Brighton and I'm afraid of how much they will "use and choose" as they told me. I liked the behind the scenes stuff too. Go Brighton!
A whole new experience is just a touch away. Brighton's inventive app lets you see and hear "what's new" about our products and design team in a fresh...