Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Movieguide · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Finally thank God! So grateful to have found a way to filter through the slop! Far larger catalog of reviews for streaming services that movie guide lite offers just wish their was more under the pure flix section! Search works for me as well! Which is great because I can look up any show and 9/10 times find a review on it! One of the most important parts for me is right at the end of the review each time it goes over the values and morals the movie or tv being reviewed observes or does not observe in some cases with its creative choices! Helps me discern what watches align with my values! Thanks a bunch!
Love that the app gives you a full review with every scenario so parents can make informed decisions. We should have a right as to what we want our children to watch instead of things being sneaked in. I don’t like other apps that chose what to tell me about instead of telling me everything that occurs. I want to I choose what I expose my children to.
Wanted a site which clearly & concisely let me know if profanity was prevalent in the content. Since I can’t always go by the movie or TV ratings this app was very clear.
Movieguide has spent the last 30 years working tirelessly to influence the entertainment industry to produce family-friendly, morally uplifting conten...