Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lee Enterprises · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I think the Missoulian is doing a great job with undoubtedly strapped resources to keep us all up to date about local and state politics, arts, sports and general community activities. So we all need to subscribe so local news can continue to exist. $19/month for an online subscription is very affordable for most.
I have tried to stay with the Missoulian ever since it went digital. I know the transition has been tough but come on guys, you’ve had enough time to adjust now and it just doesn’t seem to be getting any better. I hang in for the little bit of local news you print but I’m close to giving you up. Not worth the cost.
I recently downloaded this app despite the terrible reviews. Why bother? Have been using e-edition on iPad and it is no longer usable. Likely due to terrible software programming, the e-edition just doesn’t work on either Chrome or Safari on my 2018 iPad. Unable to scroll. Two finger gestures dont work. Can turn page and that is about it. Try reload, turn iPad off and on. Nothing. Used to at least work on chrome but that died too in last few weeks. So… tried app. The good: The app does work for e-edition. You can scroll, zoom, turn pages. the bad: ads are overwhelming. There is a bar at the top taking up around 25% of screen for 1 ad. Ridiculous. Cannot dismiss. I dont mind some ads. But I do pay for this paper so the app should work without such egregious marketing. App is clearly old, very basic as others have said but now only way to get my paper on iPad.
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