Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗서울관광재단 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is good, with interesting articles about where to go go and what to do. A lot of it centers around shopping. I thought the “Near Me” feature would have been more robust too. Hopefully it will keep improving, it’s got a good start!
As of October 2013, the google maps English POI database for Seoul is lacking. iTour Seoul helps fill that gap with lots of listings for restaurants and attractions. The feature that lists attractions near your current location is especially nice. The built-in maps feature is useful but nowhere near as good as google maps (they would be better off putting their own POI layer on top of Google or Apple maps). One warning: there are some errors in the database. One restaurant's address was close but not exactly correct. And the address for gwanghwamun square was correct but the mapping function directed me to Seoul city hall plaza instead.
Although this is not the most perfect travel app, it's definitely worth downloading as its absolutely free! Plus all of the content is built in, so you don't have to worry about additional charges from using 3G, except for the real-time transportation information, which you need internet for. But I don't mind, because everything is free anyway! :)
* Visit Seoul is newly upgraded! Explore the ins and out of Seoul with the optimized mobile platform of the Visit Seoul app. * Information at your fi...