Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Coffeeshopped LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Portrait only. I started out with pad punches and streaks, which gave me interesting patterns in limited color values. Within a minute they became a screen full of low-resolution static. Which is OK, if you have better options. Maybe I am missing a settings control, but I can’t find it. Adjust colors with a drag bar. Not many choices nor results. Was actually looking forward to an in-app purchase, but no available upgrades. People have been a bit generous with their rating stars (maybe those people should start rating their girlfriends and doctors). Looks like the only way to reset is closing out of the app…once a minute! 😫 If V1 is 5 years old, I give up on V2. [I heard app designs have gotten a bit easier in 5 years; evidently you still need motivation, Mr. Coffeshop.]
Why didn’t I think of that? Make another one just like it!
My 6 yr old is enjoying the complexity
Glory Math 1 is an interactive, generative art application for the iPad, iPhone, and iPod Touch. Starting with a blank slate, touch and shake to creat...