Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Night Out · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The affordances for the top and bottoms interface elements (on iPhone 14 pro) are really bad, the buttons overlap with the bottom home indicator bar, and the close buttons at the top left are barely usable because they collide with the iPhone status bar/clock. Very bad interface design.
I used to love nightout as I was able to buy tickets directly in the app without being lead to another website. Now, I’m directed to another website where I have to put in all this info that nightout used to do for me. Tickets are no longer accessible on the app because the tab was removed. I have to get my tickets texted to me or emailed. I miss the days where I could pull my tickets up on the app and have all my tickets to shows on one page. Hopefully it can return to its original ways ❤️
I can’t say enough great things about NightOut. They have consistently provided a super easy to use platform and amazing service. My favorite part about their platform is how easy it is to send tickets to other people. Say you can’t make an event last-minute and sell your ticket. You can super easily change the name on your ticket and text it to the other person. Same goes for if you buy a bunch of tickets for a group of friends. Overall they have been hassle free and my FAVORITE way to buy tickets online.
NIGHTOUT makes it easy to find and book experiences happening around your city. We partner with thousands of the best events, venues, and festivals to...