Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PlayShakespeare.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The detail and work that was done on this app is nothing short of exemplary. The option settings allow you to see line number, line types, tap for word definitions and glossary, and a ton more. You even get the option to see character summaries with each character line if you forget who is who. And not only can you turn on plan English translations for each line, you can control their opacity so as to not distract your eye from the original lines. I can’t say enough about this app, especially for those just getting into Shakespeare. A bit on the pricey side but definitely well worth it. Great job, people!
I love having the Complete Works in my pocket!! There’s always occasion to look up a quote or figure out another meaning of a word or phrase and this app is the ultimate tool for that. The glossary is fantastic. The short list of facts at the beginning of the play is great subject matter for discussion or further exploration. And their customer support is excellent too if you ever have an issue. All so helpful to my work as a teacher and director! Thanks so much!!
Hold up. Carefully edited texts? Searchable by play or the entire oeuvre? A complete and searchable glossary? Notes and bookmarks and sharing? The FIRST FOLIO for reference and comparison?! For an astonishingly low sticker price?! This app is insanely good. While I love my paperbound books and painstakingly self-annotated Shakespeare texts, my collection has cost me a minor fortune and cannot be carried anywhere without a cart. Even my favorite bargain-prices Complete Works (the Yale) weighs eight pounds and has gradually torn apart its own binding to the point that "Henry V" is unwittingly splitting into two parts like its predecessor. To have one app that combines a First Folio, the power of the Schmidt Lexicons, and the Internet's trove of resources - IN THE PALM OF MY HAND!! - is astounding. And very very much appreciated. I'm sure we'll all have our quibbles about editorial choices and technical glitches (which Complete Works, in any media, doesn't?), but we should all be able to agree that a meticulously presented and accessible avenue into the world of the Bard is a boon to any and all of us with this app on our devices.
“It’s really great!” —Kenneth Branagh, actor and director “I can't remember a time it wasn't on my iPhone. So feature rich!" —Stephen Fry, actor and...
| Name | Price | Type |
|---|---|---|
| Modern Translation (WT) | $1.99 | One-time |
| Modern Translation (Macbeth) | $2.99 | One-time |
| Modern Translation (Hamlet) | $2.99 | One-time |
| Glossary by C. T. Onions | $3.99 | One-time |
| Schmidt's Lexicon | $3.99 | One-time |
| All Apocrypha Plays | $7.99 | One-time |
| Course: Intro to Shakespeare | $9.99 | One-time |
| All Lexicons | $9.99 | One-time |
| Modern Translation (All) | $17.99 | One-time |
| Shakespeare Ultimate | $49.99 | One-time |