Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PlayShakespeare.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app itself is outstanding - clearly a labor of love, with a generous free version and a one-time-purchase business model for the pro version (in defiance of the annoying trend towards subscription everything). Also, I had an issue with scrolling not working correctly and within a week of reporting it they fixed the bug + released an update with the fix; I’ve never seen such outstanding responsive support from a developer before.
This free app represents an amazing act of generosity towards all people who love Shakespeare and would like to get to know him better. Setting aside the complete texts of the plays and poems, with easy and straightforward navigation, there's heaps of information on historical aspects, a biography, portrait gallery, there's synopses, information on and analyses of characters, and much else. For anybody to put all this much together, present it in the format of a mobile app, and to offer it for free, just to make the world a better place--that is a labor of love. And a win. A big thank you. Thoroughly recommended!
Huh... I've been told by devs that the free version (which I've had for about a decade) never had line numbers. I don't think that's accurate... but let's give them the benefit of the doubt... Because line numbers don't exactly make or break the app. So I'm emending my rating to 5 stars. Would be really annoying to discover it did, at some point, have line numbers (which I seem to remember)... I will check some of my ancient iphone backups, and rate accordingly. In the meantime... Please (re-)institute line numbers. It's a basic feature of the format, it's not a 'bonus' in any fair sense of the word. Thanks.
“It’s really great!” —Kenneth Branagh, actor and director “I can't remember a time it wasn't on my iPhone. So feature rich!" —Stephen Fry, actor and...
| Name | Price | Type |
|---|---|---|
| Modern Translation (Macbeth) | $2.99 | One-time |
| Modern Translation (Hamlet) | $2.99 | One-time |
| Schmidt's Lexicon | $3.99 | One-time |
| All Apocrypha | $7.99 | One-time |
| All Lexicons | $9.99 | One-time |
| Course: Intro to Shakespeare | $9.99 | One-time |
| Upgrade to Shakespeare Pro | $12.99 | One-time |
| Modern Translation (All Works) | $14.99 | One-time |
| Modern Translation (All Works) | $19.99 | One-time |
| Shakespeare Ultimate | $59.99 | One-time |