Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Esling · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Previous versions felt good. Now, after the update, it doesn’t feel as convenient as before. I still prefer the old version, where there was a control bar at the top, allowing me to turn the video on and off freely. Also, it seems like the sound only works with headphones now.
This app exceeded my expectations. I got this app just because I wanted the audio for IPA sounds, but found videos which can have the playback edited, as well as a fun and helpful matching game. My only criticisms are minor, and those are: 1. The interface, though very functional, could benefit from some more organization (for instance, the matching game is not distinct from the general playback area, and only serves to as a tool for confirmation). 2. It would be nice to be able to be able to choice a language and have only those phonemes from that language be accessible, so as to make things more simple and goal-oriented. Also it would serve as a helpful visual. 3. It would be nice also to be able to loop videos, or to choose your own pair of videos to loop so that you can choose a contrast of sounds and really get to know the differences. However, these suggestions are minor, and this app does what it claims to do, and does it well.
This App provides a unique and intuitive touch interface for exploring the International Phonetic Alphabet as well as numerous voice qualities and art...