Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NBCUniversal Media, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
*** UPDATE it seems the below issue has FINALLY been resolved. It’s been working correctly for a couple of weeks now….hope it continues thx! *** UPDATE Portrait mode still gets stuck at the Border traffic section. Why can’t you fix this? *** *** When are you going to fix the portrait mode issue of news stories stalling at the border traffic section on the iPad? *** Update***it seemed the issue was resolved yesterday with the app update however today it’s back to being stuck scrolling in portrait mode when it gets down to the border traffic vehicle wait times section. Can you remove that section permanently so this stops happening? This never happens on the iPhone (no border traffic section) just the iPad. Please make all of the news stories viewable in portrait mode for iPad mini. The ticker on the right side works fine. It’s the news stories on the left hand side. Once you scroll down to about the border traffic vehicle wait times it always freezes so you have to switch to landscape mode to scroll down and see all of the stories. It’s very annoying. It works fine on my iPhone so shouldn’t it work on iPads as well?
Every time I was at work my boss would update us with developing news and current updates. Also with weather. So I decided to download the app and I actually check it often! I can always count on this app to update constantly no matter what time, especially at 5-6am the updates on crashes on the freeways or anything before starting my day. I got my family to download the app before they joked for awhile saying “tell us mrs. NBC news” because I would always ask “did you hear on the news that...” or I would say “don’t take this freeway until..” and they always ask, where do I get my news from? And well, it’s literally this app!
My son is in San Diego and I love keeping up with SD news thru this app. I know what the daily weather is, what top local news stories are breaking, and a view of national news so I can keep abreast without having to look further. I really enjoy learning about local special events, especially what to do each weekend. If I see something he might like, I flag it for his attention. A great app that I appreciate having at my fingertips.
The NBC San Diego app is your source for San Diego news, First Alert Weather, breaking alerts, live radar, fire and earthquake coverage, local video a...