Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗David Skelly · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this app playing the on line version of Axis and Allies. It seems to be pretty accurate and has been helpful. Thank you for updating and adding the AA gun to the amphibious landings.
Me and my dad use this app all the time as we play, works great!
It's good for strategic decisions, pretty fun to use.
** IMPORTANT NOTE: this app is NOT a game, this is a combat calculator/simulator. There is no board, there are no pieces, there is no gameplay! ** Th...