Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Zirak s.r.l. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I prefer to run trails over roads. So, getting basic info like distance traveled and elevation changes really requires a GPS tracker. I chose this app because it's one of the few compatible with the older iPhone 5 (IOS v7) that I carry while running for music. It didn't give me any hassles maintaining GPS lock despite the rugged National Park terrain. The data, map, and charts tracked accurate. The info displays in an engineer style dashboard, which I like more than my fitbit hr data presentation. BTW, much more accurate distance tracking than my fitbit. I give it a low 4 star for doing a good job at basic GPS tracking, and legacy IOS compatibility. I might have rated higher, but it turns out this 'LITE' version is actually a 1-time use, 20 minute max DEMO. So, it didn't even track half of my run. LITE means a low-feature version of the full feature product, not 20 minute, 1-time use of the full feature product. Despite feeling a bit misled over the 'LITE' label, I like it enough to buy the full feature version. Hope that version doesn't have another unexpected limitation.
First of all to the dingbats complaining about the time limit...the purpose of a "Lite" version of any app is for you to TRY IT OUT before you buy it. Of course they have to a put a limit on it somehow so you can see how it works and if you like it BUY IT. "Lite" is the app store's version of a demo, dummies. Anyway...as far as the EasyTrails app goes it does a great job of recording your gps track. Easy to export via email and use elsewhere. I was interested in it because it can load the map in the background. However, it moves a bit clunky...I wish it had a smoother motion as it traced your track. The design also has room for improvement. If these are worked out it could be a 5 star app easy. For now, it's a 3.
This app claims to be a "lite" version of the paid app. This is a demo at best. A lite app implies some degree of reduced functionanlity but still a functional app. A demo is a fully functional app that is crippled by time or other limitations. In this case, it is a single track for about 20 minutes, however the full/majority of the functionality works within that single track for up to 20 minutes. They need to rename the app or change the way this lite version works.
EasyTrails GPS LITE is the LITE version of EasyTrails GPS, the complete GPS tracker app for your iPhone. The perfect application for those who are pas...
| Name | Price | Type |
|---|---|---|
| Coordinate systems | $0.99 | One-time |
| Add route navigation | $0.99 | One-time |
| Colored tracks | $0.99 | One-time |
| Remove ads | $0.99 | One-time |
| Add search tracks | $0.99 | One-time |
| Remove track and waypoint number limit | $1.99 | One-time |
| Remove track recording duration limit | $1.99 | One-time |
| Download maps | $1.99 | One-time |
| iWatch Remote | $1.99 | One-time |
| Cloud storage (Annual) | $3.49 | Yearly |