Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Local TV LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve used and loved this app as my primary weather source for years. The last update, unfortunately, changed the radar to only show predictions vs. actual current and past radar. Its basically rendered this app useless in storms unless you use it to get to the news website to find the actual radar. Super disappointing - will have to change to a new app.
I used to be able to see present and future and now I don’t have that option. My phone is up to date and the app isn’t showing an update. I like to be able to see ahead for precipitation as a bus driver.
There are many other complex apps available that don't require your iOS to be as high as this app requires. I think this could be a better app without the need to update the operating system so far. I also agree about the advertising taking up too much valuable space and can be very laggy when you are trying to view serious weather events. It's no fun to have advertisements pop-up blocking your view of important weather information.
The WHO-TV Mobile Weather App includes: * Access to station content specifically for our mobile users * 250 meter radar, the highest resolution...