Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Best Buy Co., Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I added this app mostly for use with my BB credit card and to be able to quickly access my past purchases, their warranty and service/support features. Today, however, I opened the app to search for receivers. Initially, upon opening the app, it highlighted their OUTLET section, so I decided to look there. After opening the OUTLET page, I was looking for a search box to select receivers only; but wait…there is NO search box in the OUTLET SECTION! Ok, so I go to HOME AUDIO & SPEAKERS…now I want to search specifically for receivers - still NO search box. Ok, then I go to FILTER & SORT…select CATEGORY dropdown menu, only to find 3 options HOME AUDIO ACCESSORIES OUTLET, HOME AUDIO OUTLET, and PORTABLE AUDIO OUTLET…not what I expected (amps, speakers, input components, receivers, etc). Ok so now I am completely baffled. There are 894 items on at least 50 pages to sort through manually to find receivers. Then I go back to the main OUTLET PAGE and slide the bar to show items available in my local store only. Once on that page, it has the same top drop down menus so I go to FILTER & SORT again and select CATEGORY. What do you know…it now gives me the options the global outlet page should have: cd players & turntables, speakers, receivers & amplifiers! Great…hey BB…why can’t I filter ALL stores for receivers???! Ok, finally get to filter down to brands and number of output channels, and open one of the results and I select one of the videos from its photos. In the middle of playing one of the videos, I receive a phone call and the screen switches to the phone app. When the call is done (less than a minute later) I go back to the BB app and it kicked me not just out of the video, but out of the receiver page, back further all the way to the BB home page before I selected OUTLET! What a complete and total waste of time. Off to Amaz I go, too bad BB! 👎😡
We've been BestBuy customers for years and a TV we purchased stopped working after about 6-8 mos. We had a warranty on the TV so we took it back to BestBuy to see if it could get repaired or a refund, they kept TV for over a month then told us that it couldn't be fixed so we would get store credit. I'm like ok you could have given me back my cash but cool I'll take store credit. Well we tried to go use card and get an XBox card for my son and they said they couldn't allow it. I was wondering why and they told me that you can't buy any type of Cards with Store Credit. I said it's not a gift card though it's a points card, and it's MY STORE CREDIT so I should be able to buy what I want. They informed me that it's a policy now and they can let me get anything else in store except any type of card. Very disappointed in BestBuy and I will try to limit my purchases from here out!! Waverly Donaldson
The regular shopping part of the app is fine, but there is a HUGE glitch in the credit card account part of the app! If you have the BB credit card and pay through the app, be REALLY CAREFUL not to tap on the ‘make a payment’ part UNLESS YOU REALLY PLAN TO PAY RIGHT THEN!! I accidentally tapped on that, and backed out because I wasn’t making a payment, and it made a payment at the highest one of the a available options WITHOUT ME EVER CLICKING ON THE “authorize” BUTTON!!! I am now out $2500 AT CHRISTMAS, overdrawn in my bank account, and have to wait WEEKS for the dispute process to complete to get this UNAUTHORIZED payment refunded!! I have no money to pay my rent or other bills because of this glitch. I am appalled at the shoddy programming that would allow this to happen and am wondering how many other people have had their money stolen by this glitch. It is horrifying that this is possible, and there is no way to get the charge immediately refunded because the app says it was authorized! Be careful, everyone!! EDIT: I have reported this to Apple as a scam or fraud because no credit card app should ever be charging someone without their authorization. That is theft, and I will start escalating if there is no response regarding correcting this glitch.
Best Buy is your solution for finding top deals on appliances, electronics and more. We’ve simplified tech shopping, with warp-speed checkout, curbsid...