The General

Sean O'Connor · iOS

The General

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
Compare appsMy watchlist

01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

The General screenshot 1The General screenshot 2The General screenshot 3The General screenshot 4The General screenshot 5The General screenshot 6The General screenshot 7The General screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does The General Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.5 ★(8)

Rating Distribution

4.5
★★★★★
8 reviews
5
0%
4
0%
3
13%
2
25%
1
63%

Top Countries

🇺🇸 US🇮🇹 IT🇫🇷 FR
Reviews (3)▼
★★★★★8/17/2023
Fantastic game

It is just like the classic board game. Challenging AI, customizable settings, and low price. I have sunk a lot of hours into this gem of an app. 5/5

★★★☆☆jeep270304/20/2018
Great game But extremely slow!!!

I love this game but at times it is extremely slow. It takes computer 4-5 seconds to move. In a game that takes possibly hundreds of moves it's hard to concentrate when it moves slow and choppy. I finally figured out that the game is slow before the next iOS update. Once the phone is updated the game works perfectly for a few weeks then it starts to slow down and eventually you can’t play it and have to wait for the next iOS update. But otherwise an awesome game!

★★★★★News lover 8081/24/2017
Excellent AI

Great game with sophisticated AI. If you like Stratego and don't need multiplayer functionality, you'll love this. Don't believe the haters.

Version History (16)▼
2.1.19/23/2021
2.1.03/2/2020
2.0.41/2/2017
2.0.310/9/2015
2.0.27/10/2015
2.0.16/7/2015
2.05/26/2015
1.605/31/2012
1.5010/3/2010
1.407/16/2010
Available In (115 Countries)▼
🇨🇳 China🇰🇷 South Korea🇩🇿 DZ🇦🇴 AO🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇷 CR🇬🇭 GH🇰🇪 Kenya🇲🇬 MG🇳🇬 Nigeria🇴🇲 OM🇶🇦 QA🇿🇦 South Africa🇹🇳 TN🇺🇦 Ukraine🇺🇿 UZ🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇷🇺 Russia🇦🇷 Argentina🇦🇹 Austria🇧🇪 Belgium🇨🇱 Chile🇨🇴 Colombia🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇴 Norway🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇷 Turkey🇦🇪 UAE🇺🇾 UY🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

In this version of the classic board game you lead your troops into battle against the computer opponent in a race to capture your enemy's flag before...

iOS App ID
310914488
Content Rating
4+
Min OS
10.0
Size
25.6 MB
Publisher
Sean O'Connor
Un