Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Titan Bank, N.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The main problem with this app is there is no way to reset your password. Every other bank application has a password reset option except for this one. If you need to reset your password, you need to wait until a branch opens up and call them and have a live customer service rep help you reset the password. This would be significantly improved and save a lot of people a lot of time and save the bank. A lot of wasted labor to just put a password reset option into the application or into the website.
Easy to use
iPad app forces to portrait mode
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