Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ingenious Knowledge · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this game so much. I liked being able to go back and time and help people. I liked getting dates for things off posters off the walls. Very cute. Didn’t really have much of an ending but I liked it.
Don’t play this game it’s so bad it doesn’t even let me click
I tried this game on Android and more if the screen is visible. On the iPad, either side is cut off, stopping you from getting the first clue.
“When I look around, I feel that many of the people that I care for are suffering. I am trying to help them; I am trying to do everything for them. It...