Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American Bible Society · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I do one patrol a day and it has replaced my regular devotional because I relate to this in a deeper level. There is 2 things I would like to critique about the app. 1. The Bible is very glitchy and on my phone it is completely unusable. (I use a different app to read scripture or a hard copy) 2. I wish there was a hard copy Bible that was a meant to accompany this program. (I’ve seen other programs such as “Bible in a year” that has a special edition hard copy Bible that is tailored to the specific program). Either way I still give this 5 stars because the material is outstanding!
I appreciate the time and effort that you put into creating this. It is really helping me and I know it will help others.
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