Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ludmila Shcherbachuk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
UPDATE++++UPDATE The application has started working again. I suppose the developers recognized the issue we were having and corrected the bug. It would have been nice for them to acknowledge the issue, however. It worked great for a month or so but started responding with an “incorrect api error” every time I submitted a query. I have reached out twice to support but have had no response. When I try to have Apple refund my annual payment, Apple states that there are no qualified purchases so I will cancel my subscription. I am very disappointed. DKing
All of these aps want you to buy before you can even try. Oh they say you can try but not so true. This one looked promising until I spent 10 minutes in a loop of ads never being able to try it. Pay pay pay! I should develop an ap promising gold and fortunes only to loop ads over and over until the user gives up! If you have a good product, have some CONFIDENCE in it and allow a user to experience it before demanding $70!!! Would you go to a store and buy a box that you couldn’t see in and had no writing on for $70??… then when you opened the box there was just more boxes you could buy that were blank? Developers need to be more confident in their product so that people like myself that WILL pay and have paid hundreds of dollars for aps feel safe buying.
I have for years been somewhat skeptical of A.I. we have seen it try to kill John Conner. But beyond my better judgment I tried it…. And WOW. I hope all A.I. is as functional and simple as this has been. You all have helped me to broaden my scope. Simple and absolutely fun. Thank you again. I wont claim all A.I. is perfect…. But yours is absolutely amazing. Thanks.
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