Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wzp Solutions Lda · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
What makes this app intolerable is the fake push notifications and app-badging; which don’t go away even if you pay for “Pro” features. Today I received three fake push notifications, along with the red badge, that were only designed to make me open the app (presumably to serve me ads); I received no actual messages. In fact, I’ve never received a push or badge when I had a genuine message. Useless. It’s dependency on having iPhone on a local network, in my case, is not a total dealbreaker, as I always have them both, but it’s a sad state of affairs. At the same time, WhatsApp inexplicably refuses to play on iPad, so, as a matter of convenience for viewing and typing, I tolerate this app and will silence it’s pointless notifications. This app provides iPad accessibility, and that’s it. I paid for Pro as a way to support that, and feel cheated and abused that it still harasses me. It is, altogether, a horrible experience.
Functionality is almost as smooth as the iPhone’s, so on that bar it s not bad. However, the fact that you have to have your phone not only on the same network but have WhatsApp opened on the iPhone for the iPad WhatsApp to remain open makes this app completely pointless. FB Messenger beats WhatsApp in this regard, which I feel is the most important. When I get home, I toss my phone aside, and can seamlessly continue on FB messenger, which stays connected, and has full and functional push notifications on all devices, not just iPhone. WhatsApp iPad fails miserably here. If you want to use this app on iPad, and you don’t mind having the iPhone open right next to it with WhatsApp on iPhone also open, then you won’t mind this app. If you’re like me, and you chuck the iPhone aside when you feel like using the iPad, this app won’t let you.
I'd love it if Push notifications worked. Instead you have to have the application open if you want to know if someone has sent you a message. There are now three versions of WhatsApp for Ipad and none of them have this feature though 2 of them, this being one, either claim or request permission to send push notifications. At this point I'd settle for even the little red number in the corner but even that doesn't work. On the plus side, you can multitask with split view on IOS 11, which you can't with the other versions thus far. So there is progress it seems
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