Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CLARK INSURANCE UK LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Useless app, 90% of the time doesn’t pass through the login page; and the website is almost as bad as well! Poor show for such good branding, whoever is coding / developing are letting the designers down.
User friendly, TOM insurance has been great from very start and app is perfect for quick access to policy info, James Walker the advisor as brilliant also!
I hope TOM never give up my family
Already got a Tom insurance policy? Nice one. Use the Tom app to view/manage it and download your important policy docs. It’s also the easiest and qui...