Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ShowingTime.com, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
One of the issue I find is that the app keep taking me out and need to sign in again and again extremely very often, another thing is that there must be a link to the listing, this way when we are showing a property and we need to see any description we don’t have to open Zillow or other MLS to find the information.
I used this during the beta and gave feedback but it was not implemented. This app has flashy add on features but for just scheduling appointments it does not work as well. Something simple like the fact that the old app would automatically complete the address once you type in a few letters is missing. This slows down the process and the fact that it autocompleted provided valuable feedback that you were typing the correct address. Now you type the whole thing, hope you don’t misspell then hit the button and hope for a match. Before the date and time were right there together and easy to see and use. Now you have to click around in various places on the page to set the appointment. You used to immediately see if it was a go and show or if an appointment was needed. Now you have to click in to find out. No recents when setting appointments. Want a second showing? Type it all in again when it used to be one click. There are other little things but I guess the people who write the app don’t actually use it and don’t care to listen to feedback.
The chief concern is that the interface is poorly designed. There are multiple sizes of fonts; apparent controls that do nothing (I’m looking at you < next to Dashboard); truncated text on screen on a brand new iPhone; half of the main screen is dedicated to schedule management and a calendar; appointments are labeled Unassigned for some unknown reason; the appointment schedule interface is cluttered and clunky to use; there’s a notification alert (on both versions of the app interestingly) that I cannot find anywhere on either app to see what I am supposed to be looking at. In this state, it is a downgrade in ease of use, ease of navigation and overall appearance. This app needs beta testing and a lot of refinement to improve. Do better.
Introducing ShowingTime’s next generation mobile app, a modern, comprehensive toolkit designed to revolutionize how you manage real estate showings, g...