Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗US Department of Veterans Affairs (VA) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Actually helpful during times of SI thoughts and feelings. I really appreciate the features that get you out of a funk, instead of it just only being a safety plan with places to go and people to contact because sometimes you just want to be alone. Thank you for creating this app, VA
I just wish there were a way a clinician could use the app for multiple clients and store the safety plans for quick reference.
It’s very user friendly, I love how clean the design is & how there are things specific for Veterans but also allows civilians to use it as well. There’s also suggestions and guided walkthroughs for coping skills! Love that you can link your contacts and it separates those that can distract you and those that can help you, bc sometimes those people are different. As a caseworker on a mobile crisis team, I will be recommending to all my clients!
Safety Plan is here to help you make a plan for dealing with thoughts of suicide and self-harm. The app will walk you through filling out the 6 steps...