Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗RYP Technologies, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used this app the first time around and wondered why everyone wrote complaints about it. Coming around now, I see why. At first I had no problem paying for the app because I was hosting a paid pool with a few friends. However, the last 2 times there is 2, not 1, 2 OPTIONS listed. I chose the free option and not the splash option in hopes of hosting a free pool. Get to a few days later, will tell you to pay $15 for 10 entries minimum. Like excuse me? What was the point of all those options and messages then. Don’t get me wrong the pool works great payment wise. The problem is the lies it says to the player. What is the point of basing an app around various details if those details are meant to be destroyed. This app has lost a user in me.
RYP makes it easy for you to make your picks and have winners each week with tie breaker on Monday night with total points pick. I truly enjoy the ease of use. However if your running a pool your goal is end of season or through Super Bowl. WHO wants to do the math for the entire season when you have a tie. If your in a large pool l, or small, there is bound for some players to have the same wins. But YTD scoring does not include tie breakers. What’s the point of that? How hard would it be to include that in YTD? We are not sending someone to the moon here!
I don’t know what all these “people” who wrote these reviews that were all posted right around the same day with the suspiciously-same writing style see in this app. It isn’t even optimized for iOS—it is basically the website in phone form. You have to scroll not only up-down, but left-right, and A LOT, to see the grid. Worse, the game results table at the bottom is also too big for the phone screen and you have to scroll left-right to see even that. And there is no iPad version, so you see the app in that annoying phone shape on a sea of black background. If you’re a user, stick to the website, where you can at least adjust the screen size to see the whole grid at once. BI-I-IG swing and a miss. Fix these problems, then get your army of AI reviewers to try again, and next time, try using GPT-4 for more natural-sounding reviews.
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