Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗yoosef sharafi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app you have to pay for it and it reminds you and reminds you and reminds you over and over again even when you’re trying to do something and get really annoying.
Have many diseased trees and the app said they were all healthy. Even though barks was dried up and falling off covered in white spots. Expert came out and told us they were diseased and dying. Waste of money. Don’t even bother.
I take a picture over and over with a couple of my plants and it will not identify them. I made sure I was taking the picture like they direct, but it still doesn’t work on a couple of the plants. When it works it is wonderful, but unfortunately it doesn’t always work.
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