Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗yoosef sharafi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App looks cool and fun, but after I entered my birthday, it crashed, and now it won’t open anymore. Going to delete, I guess.
Every time I click on view all details about horoscope it kicks me out
Was starting off good and everything but then as soon as I went to put my birthday in it started acting up and after that I went to view the details and it kicked me out and I tried it 3 times and all 3 times it would not let me see it,it would just keep kicking me out
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