Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Public Goods · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I appreciate having an app and there’s a lot of functionality to the app, but the autoship tab is no longer working and there have been a few bugs while I’ve been using it. Trying to re-install now…
The app worked well. Only complaints is the search is not always accurate and I did not get a free tote bag like I would have using the web browser.
I love how easy it is to find my favorite products! Love shopping here, having the app now makes it so much easier.
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