Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TELUS Communications Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Have had for about a year. Excellent in all respects. Only limitation is roaming overseas, which is generally overpriced anyway, and easily replaced with an eSIM for less.
The app opens in the browser and then onto a blank page. There are no contact details for customer support. The chat box doesn’t connect you to either a bot or a person for help to set up an account. To initiate set up PM charges first, then leaves left me hanging without a number or activation. The website also does not have any option to cancel the payment, and after reading other reviews, as advised I called my credit card company to cancel the card to avoid recurring charges; and lodged a dispute to have the initial charge reversed for service not provided.
Unsubscribing from PublicMobile is an actual nightmare. The option is not even available on their website; you need to download the app to do so to access the menu options their AI chat suggests. Then when you download the app, there is no clear option to remove your card from the account or stop the subscription. When you try to get ahold of proper customer service, the app and website both redirect to a broken website error page. The AI chatbot very unhelpfully asks you to delete your cookies then try again with no alternative methods to submit a ticket, unsubscribe, or even view and remove payment methods. I had to restrict my card and get a new one just to get rid of the monthly charges from PM. Absolutely ridiculous!
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