Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Alterra Mountain Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app would never even let me sign in. It kept saying “oops there was a problem with your request.” Multiple times canceling out of the app and coming back in, it finally let me sign up. As in, it popped up another error message saying there was a problem; but somehow I still got an email saying I had an account. So I tried to log in to start tracking runs and it never let me log in.
How do you check your speed and stuff
Everything was working just fine until I tried to start tracking on my third day. It said I was signed out, fine, I just signed back in. I look at my stats to see that my second day was totally deleted! My first day was still there. Annoying to say the least. I still have the “back to back” days badge but only have one day logged. Fix this please, or don’t, because I’m never using this again.
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