Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Muhammad Junaid Ahmad · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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When a game developer decides to be this aggressive with ads by showing 2 before you even get to play one second of the game, it makes me think that they’re just doing an ad money grab. It tells me that their game sucks, and I’m probably going to delete it as soon as possible after playing. I didn’t play it 1 second before deleting. Do better.
Developers! This is very simple. ANY game that has me watch 4-5 ads before I have even played ONE SECOND of the game?!?! Instantly deleted. I don’t care how good your game is supposed to be. Let me play the game first. Then bombard me with ads. But let me play the game first. This game was deleted after the fourth ad and no game play.
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