Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Usman Bashir · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time you touch the screen an ad pops up
Ad after ads. Vehicles are mad slow, graphics look like they came from PlayStation 2. It’s very glitchy. And has very limited capabilities and customization features
This game would be pretty cool if it didn’t have 6 ads before I even got into game then each move it’s an ad! I have never played a game with more ads than this one. I play a lot of different games for company I work for and this is by far the worst. Good game if you don’t mind a lot of ads.
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